Sustainability in fashion is gaining wild popularity. The movement is very inspiring and influential, as it neutralises the negative effects on the environment that are caused by the industry. Due to the massive interest in sustainable garments, this is unlikely to be a short-time trend. This could actually be the future of fashion.
Ready to learn more about sustainable fashion? Keep on reading.
The negative effects of fashion on the environment
The fashion field has some of the most detrimental and damaging influences on the environment. Unfortunately, the industry is responsible for 10% of overall carbon emissions, generates an excessive amount of leftover fabrics and waste, pollutes waterways, contaminates nature, and even causes wildlife endangerment.
The good news is, that there is still time for brands and customers to turn this around, lower their environmental footprint and preserve the natural balance. The sustainable fashion movement is dedicated to making clothes in an ethical way and applying eco-friendly practices to make the world a better place for the next-gen.
5 reasons why sustainable fashion is our future
Saves natural resources
There are a few ways the fashion industry drains natural resources:
- Excessive water usage for growing cotton
- Oil extraction to create synthetic textile
- Growing fibres jeopardises biodiversity
As opposed to these practices, sustainable fashion is preferred by more and more eco-aware consumers, and it is here to stay. One of its biggest benefits for the environment is the preservation of natural resources.
Typically, sustainable fashion brands create garments with minimum leftover material and textile waste. They also tend to use recycled fabrics for the making of their clothes. These brands aim to reduce consumption and preserve natural resources by putting out longer-lasting clothing.
Another good reason to start dressing in sustainable fashion and support eco-friendly brands is the effect on wildlife. While traditional fashion industry practices contaminate the lands and waterways, this is not the case with eco-friendly businesses.
Sustainable alternatives minimise the effect production and clothing waste has on animal habitats and restrains microplastics from entering the food chain. With a lower footprint and fewer environmental consequences, sustainable fashion saves animals from consuming or getting stuck in clothing waste.
Did you know that for the production of one piece of cotton clothing, you need thousands of litres of water? Well, sustainable fashion production requires way less water. That is because the brands that choose eco-consciousness use recycled materials or organic cotton which requires less water. They also tend to adopt alternative practices that allow them to further save resources.
From the customer’s perspective, sustainable fashion saves money long term. Even though it is not the most affordable clothing out there, you are actually getting durable clothing items of high quality that will last way longer. This means you do not have to buy more garments every season just because they wear out, as happens with fast fashion.
Reduces carbon footprint
One of the biggest differences between fast and sustainable fashion is carbon emissions. Synthetic fabrics require a lot of energy to be produced and the process of making them releases way too many harmful gases.
But since sustainable brands are using fewer synthetic materials and are relying on natural and recycled materials and the reuse of fabrics, that results in reducing textile waste and lowering the carbon footprint. On top of that, sustainable fashion businesses are more cautious and thoughtful with their logistics.
Are you looking for a reliable designer brand with sustainability in mind? D2Line is one of these brands that stands firmly behind sustainable fashion and its values. You can start shopping smarter today. It’s not too late to become more eco-conscious and dress in the D2Line collections.